It’s been a few weeks since I last posted because I took a self-imposed break from Internet Marketing (with the exception of the Builderall launch in early July).
It was a worthwhile experience that I recommend you do if you feel like you’re stuck in a rut, on a nauseating roller coaster ride or simply feel lost.
Why did I take the break?
Last year, in my quest to make money online I spent way too much money buying software and training, most of which I don’t even use today.
I basically made a delicate financial situation worse by trying to make money “quickly” and “easily” with Internet Marketing.
You’ve heard the claims, right?
“Make $100 a day with 8 minutes of work at the coffee shop” or “this Facebook software exposes a secret loophole that will make you tons of money today!”
Even though I have spent the last year ignoring these types of claims…the quick and easy money mindset still seemed to drive my efforts.
You see, my primary income comes from my day job in Information Technology, but I put a ton of pressure on myself to make extra money every day to make up for my 2016 mistakes.
This added pressure put me on an emotional roller coaster ride.
Days I made money were good.
Days I didn’t make money were not good at all…and unfortunately were more common.
Honestly, the reason I took the break was because I needed to get off this crazy IM ride.
But in doing so…I gained some perspective and learned some lessons that I hope will be helpful.
Lesson 1: Internet Marketing Is Addictive
In addition to stopping my product reviews and promotions, I unsubscribed from all but about 5 email lists.
Doing so kept me away from the day-to-day onslaught of product release emails.
I was no longer being told how I could make $100 a day with 8 minutes of work, or how a WordPress plugin was going to solve all of my content marketing needs or how a video app was going to make me a YouTube star by getting me hundreds of “real” subscribers per day.
Sounds like getting off those email lists made life easier, doesn’t it?
Oddly enough, it was really hard at first.
I didn’t realize how much I was addicted to being “in the know” so that I didn’t miss the “next big thing”.
And I felt this as both a product reviewer/promoter and as a product buyer!
But, as the days wore on and I focused on other priorities, I started to not care what product was being released and realized that very few (if any) of the products were needed for me (or you) to be successful.
As a result, I’ve determined to keep my wallet closed, and to only promote exceptional products and training from vendors with a proven track record of honesty and integrity.
Lesson 2: Internet Marketing Is Noisy
As I mentioned above, I unsubscribed from all but a few email lists.
The silence that resulted was beautiful.
No more crazy claims, live Facebook stunts or over-the-top webinar pitches.
You see, unsubscribing from the email lists not only reduced the noise in my inbox, it also reduced the number of webinars I attended, sales pitches I heard and even reduced the amount of time I spent on Facebook.
In the past I have recommended unsubscribing from email lists to people on my email list and in my Facebook groups.
I highly recommend that you reduce the number of marketing emails you receive and enjoy the silence.
(Including mine if I am just more noise!)
Lesson 3: Internet Marketing Is Too Damn Fast
When I started in IM I was quickly taught that all I needed to do was take action…do it now…and the money would roll in.
Do this tactic, do that tactic, use this software, buy this plugin, etc.
And every day or week or month it was something new.
Some new trend on Facebook, Twitter, Pinterest, Quora, Craigslist or whatever.
How does anyone slow down enough to truly learn how to maximize a given strategy when new ones are being touted as “untapped secrets” every day?
I realized that I have learned more than enough to be successful in Internet Marketing but I need to slow down and work my strategies until those strategies pay off…and then expand to new strategies.
I plan to be more intentional and disciplined with my IM endeavors moving forward.
Well, that’s all for now.
I hope this helps you in some way to reduce the “IM noise” and truly grow your business online.
I welcome your feedback and look forward to sharing actionable information with you in the days and weeks ahead.
Have a great day!