In this Local Business Client Machine review we will look at both the training and software to see if it can help you land new local clients.

Local Business Client Machine Launch Info

Sales Page:

Launch Date: January 10, 2018

Launch Time: 11am EST

Current Price: $47

OTO/Upsells: Local Business Client Machine DFY , Local Business Client Machine Affordable Coaching

Product Creator: Lee Cole

What is Local Business Client Machine?

Local Business Client Machine is a combination of training and software (WordPress plugin) that helps you find and close local clients by selling a low-cost (or giving away a) “foot-in-the-door” service such as a new website, Google My Business verification & optimization, press release or email marketing services.

Lee breaks down the training like this:

  • What to Sell
    • Websites
    • Google My Business
    • Press Releases
    • Email Marketing
  • How to Sell
    • Network Meetings
    • Direct Mail
    • Social Media
    • Phone & Walk-Ins
    • Preparing & Qualifying Leads
    • The Sales Presentation
    • Upselling Tactics
  • Fulfillment
  • Getting Paid
  • Outsourcing

Local Business Client Machine also includes Proposal Genie software. With Proposal Genie you’re able to quickly create a professional proposal for your prospects in a few minutes. (Similar to Lee’s last product, Passive LinkedIn Goldmine)

Keep in mind that his software is in the form of a WordPress plugin. If you don’t have a current WordPress installation you will have to get a domain, hosting and install WordPress (which is all pretty straight forward).

What are Local Business Client Machine OTOs?

There are two OTOs/upsells…

Local Business Client Machine Done-For-You Package

This upgrade is done-for-you resources like direct sales letters, four custom squeeze pages, four targeted lead magnet reports, four email sequences, messaging, a complete prospecting funnel and an up-to-date guide to outsourcing.

Local Business Client Machine Affordable Coaching

This affordable group caching with Lee that will help you break through barriers, eliminate obstacles and help you make money faster.

Do you need any of the OTOs/upsells?

No. You don’t need to buy the upsells in order to get what you need from the front-end training and software.

If you want a head start then the DFY materials will save you a lot of time. Even if you tweak what Lee gives you, it will be much faster than coming up with the materials from scratch.

The group coaching is for people who are really serious about running with this training and strategy. Lee’s coaching will give you an opportunity to get your questions answered and give you extra motivation to press forward and succeed.

What I like about Local Business Client Machine:

Lee has been doing local marketing for close to 20 years and knows his stuff. What Lee teaches is not a hack or fad, but proven strategies that work for him year after year.

Lee walks you through what to sell, how to sell it and where to sell it.

He definitely gives you what you need to get going with local marketing.

For instance, in the Network Meetings training Lee helps you craft an “elevator pitch”, which is extremely helpful at network meetings, meetups and most any social setting.

Lee does a good job of helping you prepare for success, qualify leads, build a sales presentation and upsell your services, which is where you make most of your money.

In the Fulfillment video Lee makes a strong recommendation that I think is absolutely critical for newbies (and experienced marketers) to hear and follow through on…outsource, outsource, outsource!

On the software side, the Proposal Genie WordPress plugin installs with ease and works as advertised. It is basically a proposal template that is easy to edit and makes proposal creation a quick task.

What I don’t like about Local Business Client Machine:

By biggest concern about Local Business Client Machine is that people that have never done any local marketing or sales will buy the course with the expectation that they will easily make money quickly.

Yes, Lee teaches you solid strategies, and even teaches you a little bit about outsourcing…

But at the end of the day you need to know that this is not a get rich quick strategy.

This is solid training on how to build a local marketing business…and it will take a lot of hard work, focus, money and time.

For instance, in the Direct Mail section Lee mentions that you can expect to get one customer for every 100 letters you send…and that’s if your targeting is right. That’s a decent amount of work just to try and land a customer.

Lee tells you what works for him and provides the Proposal Genie software to make getting proposals in front of prospects easy.

But, at the end of the day, you have to learn what is taught and take action day after day until you succeed.

One other minor thing I don’t like is this…Lee uses a video player that doesn’t include speed controls. I know this might seem petty, but my time and your time is valuable. I much prefer the ability to view training at 1.5 – 2 times normal speed, especially when the speaker speaks slowly. I’ve reached out to Lee to see if this can be changed.

Local Business Client Machine Bonuses

One of the primary things Lee emphasizes in Local Business Client Machine is that you should NOT do the actual work yourself (website building, GMB optimization, email marketing, press release writing).

Your time should be focused on prospecting and closing deals, in other words…sales.

Lee recommends outsourcing your work but doesn’t go into very much detail on how to do that.

So, I pulled together 2 outsourcing training books and an audio series that teach you the basics of outsourcing (and even include an outsourcing site you may never heard of from one of the biggest companies on the planet).

These will help you avoid common outsourcing mistakes and save you time and money.

Final Thoughts

Lee has delivered another quality training course that if acted upon can help you start or grow a local marketing business.

The key here is this…you have to put in the time and effort to make your business happen.

I definitely recommend Local Business Client Machine to anyone who is looking to start or struggling to start their own local marketing business.

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